It used to be that many of us did not have the choice to use 100% recycled toilet paper. Kroger (and Publix has had it for awhile and of course 7th Generation but harder to find) now carries it in their Simple Truth product line. Out of all the things we use daily that are disposable, can you think of anything that doesn't make more sense to be a 100% recycled product? Add to the fact that Americans use more toilet paper annually than any other country on earth. Plus, native rain forests in Indonesia are being cut down so we can have toilet paper. Consumers drive the market so if 20% of Americans switched to 100% recycled toilet paper what kind of change would that make?
More information - How much toilet paper do we use?
Images from Diana House on Flickr using the Creative Commons license.