The electric bill. Although many of us loathe it depending on the time of year, in some ways the electric bill is secretly embraced. Electricity has been found to be directly linked to quality of life. Who doesn't enjoy coming into an air-conditioned home, drinking an ice cold Coca-Cola, reading your favorite book at night, playing tennis video games with your 70+-year-old father?
But we are very wasteful as Americans with our consumption of electricity. Not intentionally, we just are used to living that big large American lifestyle. As we all become more cognizant of the harm we are causing from our electricity production and understanding that it's easy not to waste, it's time to rethink how consumers pay for their consumption.
This article is not addressing the rate structures utilities use to charge their largest customers; businesses, companies, and industry. I continue to stand for a free market and allowing business to do business. However, consumers at home will never ever be the largest customer. In fact, an argument could be made that for utilities to do business where it's profitable on the commercial side of things, serving consumers is a much more burdensome and less profitable endeavor.