WHOLE WORLD Water, a new social enterprise set to launch on World Water Day, March 22, 2013, announced its sustainable business model that partners with the hospitality and tourism industry to collectively address one of the world’s most pressing issues – access to safe and clean water.

As partners come on board, WHOLE WOLRD Water is pleased to announce that The Ritz-Carlton Charlotte has joined other partners to work on this important issue.

Leveraging the incredible potential of the hospitality and tourism industry to spur global change, the model encourages spas, hotels, resorts and restaurants to filter, bottle and sell their own water, and contribute 10 percent of the proceeds to the WHOLE WORLD Water Fund; a fund benefiting clean and safe water programs around the world. An exclusive bottle created by world renowned product designer Yves Behar and fuseproject, will serve as the recognizable icon for the campaign, and ClimateCare, pioneers in climate and development projects, and results based financing, will manage the Fund.

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