DeLaoch Cattle CompanyThe beef cattle at DeLoach Cattle Co. in Valdosta, Georgia, are now Certified Grassfed by AGW, demonstrating transparency and sustainability

DeLoach Cattle Co. is the first farming business in Brooks County, GA, to be Certified Grassfed by A Greener World (AGW). This is the only certification and logo in the U.S. and Canada that guarantees food products come from animals fed a 100 percent grass and forage diet, raised outdoors on pasture or range for their entire lives, and managed according to the Animal Welfare Approved leading welfare and environmental standards on an independent family farm. While other grassfed labels exist, none has fully met consumer expectations when it comes to a grassfed and forage diet, environmental management, and farm animal welfare--until now.



With a farming history in row crop and pecan farming, Jason DeLoach began raising Angus and Black Angus beef cattle with his 8-year-old son, Mack, on the farm in south central GA. For DeLoach, the most important aspect of his animal husbandry practices is making sure he is meeting the needs of the animal. "That's our core value," he says, "and keeping the animals healthy and thriving is our main goal." Raising the cattle outdoors on pasture and according to a 100 percent grassfed protocol is a key component of animal health at DeLoach Cattle Co. The cows are rotationally managed, grazing one section of pasture before being moved to fresh fields. This type of management allows grass to recover before cows return to graze again; it also keeps the soil naturally fertilized and minimizes the build-up of internal parasites, thereby avoiding reliance on chemical treatments.  

Jason DeLoach of DeLoach Cattle Co. says, 

"The Certified Grassfed by AGW logo gives me a platform to tell my customers 'this is how we make food for you'-so they not only know where their food comes from, but also that our cattle are raised on an independent family farm on a 100 percent grassfed diet with high-welfare and sustainable practices." 

According to recent research, demand for grassfed beef has increased by 25-30 percent every year over the last decade. But while demand for grassfed meat is sky-rocketing, not all grassfed certifications are meeting consumer expectations--and some continue to permit highly questionable practices. Some meat currently marketed as grassfed could come from animals confined on dirt feedlots for long periods outside the growing season, or where growth hormones and subtherapeutic antibiotics are used--just as long as they were fed cut grass or forage.

AGW's new Certified Grassfed label is the only grassfed program in North America to guarantee:

  • Ruminant animals raised outdoors on pasture for their entire lives, with an entirely grass and forage diet
  • Animals raised according to the highest animal welfare and environmental standards in the U.S. and Canada
  • High-welfare handling, transport, and slaughter of animals--including an annual review of slaughter facilities

Certified Grassfed by AGW is an optional, additional accreditation for farmers meeting Animal Welfare Approved standards of production. Animal Welfare Approved has been lauded by Consumer Reports as the only "highly meaningful" label for farm animal welfare, outdoor access and sustainability.

A Greener World Director of Outreach Emily Moose says,

"No other grassfed label can match the breadth, integrity, and transparency offered by AGW's practical and achievable Certified Grassfed standards and certification procedures. We're proud to support farmers and ranchers like DeLoach Cattle Co. and to help them promote their high-quality grassfed meat and sustainable farming practices to the public."

Certified Grassfed by AGW beef will be available from DeLoach Cattle Co. in 2017. For more information, call 229-251-8336.

For more information about the Certified Grassfed by AGW label visit animalwelfareapproved.us/standards/grassfed/.