In October, AT&T released its 2007/2008 Citizenship and Sustainability Report, "Connecting for a Sustainable Future." The report highlights the deliberate steps AT&T has taken to better align citizenship and sustainability initiatives with its business and long-term growth strategies.
The report features three areas in which AT&T is intensifying its focus: reducing the environmental impact of its operations, helping customers find ways to reduce their impact through the use of Information and Communication Technology (ICT) products and services and applying innovation and technology to help address society's needs. Highlights from the report include:
- Examining alternative energy sources: In 2008, AT&T introduced a new fleet of alternative-fuel vehicles. The company is also covering much of the roof of its San Ramon, Calif., campus with a 1-megawatt solar panel system. In addition, 10 percent of the electricity purchased for all facilities in Austin, Texas, is coming from wind power. A new energy policy balances the company's need for affordable energy with the pursuit of alternative and renewable forms of energy that have less impact on the environment.
- Offering customers sustainable products and services: AT&T and Cisco Systems Inc. launched the AT&T Telepresence Solution, a new video conferencing service that combines rich audio with High Definition video to create a unique "in person" experience, helping customers reduce travel. The company provides its AT&T U-verse TV customers with set-top boxes that meet energy-efficiency criteria set by ENERGY STAR, making it the first video service provider to do so.
- Applying innovation to make a sustainable difference in society: AT&T Labs - the company's research and development arm - is fostering a work environment and culture that encourages its more than 1,100 scientists and engineers to actively follow their passions and apply technological advancements to address social and environmental challenges. AT&T innovations are helping tackle a variety of global issues, such as climate change, through work on species migration and energy efficiency.
AT&T is committed to strengthening its approach to citizenship and sustainability internally and to increased transparency in communicating its performance externally. Some of the significant steps AT&T has taken to better integrate citizenship and sustainability initiatives with its business, culture and long-term growth strategies include:
- The AT&T Board of Directors expanded the responsibility of its Public Policy Committee to include oversight in this area.
- AT&T appointed a senior executive to coordinate its citizenship and sustainability program.
- AT&T put in place a Citizenship and Sustainability Steering Committee that is made up of officers from across the company.
- AT&T worked with a nonprofit group, Business for Social Responsibility, to further drive citizenship and sustainability programs into the business operations of the company.
Download the full version of "Connecting for a Sustainable Future" online at www.att.com/csr.