Heather Fuller, eReleases Editorial Director, came up with the following 10 essential tips that should be considered before sending your next press release.

  1. Is the topic newsworthy?
  2. Does the headline need a tune-up? Get your free tuneup here: http://www.ereleases.com/headlinetuneup.html
  3. Is the first paragraph strong, essentially summarizing the release and containing the 5Ws (who, what, when, where, and why)?
  4. Is the press release too short or too lengthy?
  5. Does the press release follow AP Style and is it grammatically sound?
  6. Does the press release set an appropriate tone, avoiding over-description, exaggeration, editorialization and ad copy?
  7. Is the press release fact-based and adequately documented?
  8. Is the contact information complete, including a person's name, telephone number and email address?
  9. Does your message match your target audience?
  10. Is your press release media-friendly (not link-heavy or unorthodox)?